MFW Diary: Beauty Edition

Future Perfect: April ’15 Horoscope

PFW Diary: Candice Lake

Girl Crush: Jessie Kahnweiler

21 Questions: Brittany Asch


Tuesday, October 28, 2008 Newsflash: Warming Up

We’re shooting up a storm here at the NG HQ, and will soon be busting out some pretty incredible capes, coats, sweaters, jackets, + more.

Preview below…


Friday, October 24, 2008 Behind The Scenes: How We Do It

One of the best things about our work is getting to play dress-up pretty much all the time. Sometimes our shoots for the store are more rushed than we’d prefer, since shooting each vintage piece individually can be extremely time consuming. We were thrilled when our most recent editorial shoot rolled around, and three beautiful/creative forces were put to work.

The amazing Mackenzie was our muse of the day, and we teamed up with one of SF’s best photographers, Paul Trapani, to work his lens-magic. And as chief buyer/stylist, I was of course on hand to whip up a few great looks.

Getting warmed up.

Time for a touch-up!

A beautiful mess.

Who needs hairspray?

Nice jugs!

Ready for take off…


The Family > Behind The Scenes > How We Do It

Friday, October 17, 2008 Sophia’s Corner: New York, New York!

I’m jet-setting off to NYC for most of next week, but fret not! We’ll be adding a small batch of great vintage dresses to the shop on Monday, and you’ll still receive the usual lightning-fast shipping and great customer service you’ve come to expect around here. We’ll soon be stepping things up a good notch, with bigger weekly updates and an amazing holiday collection I think you’ll love. Thank you to everyone for your patience!


The Family > Sophia’s Corner > New York, New York!

Wednesday, October 15, 2008 Newsflash: In The Fold

Origami folds/pleating is one of our favorite 80s revival trends in recent years. The original vintage pieces we’ve come across range from hideously overdone to sophisticated chic — and everywhere in between. We’ll be incorporating the best of these pieces into our Winter collection here in the shop, and have been saving up the best pieces for this holiday season!

The dress below will be available in the shop tomorrow, along with tons more amazing vintage finds.


Features And Shoots > Newsflash > In The Fold

Wednesday, October 8, 2008 Right Now: Frizzle Frazzle

During one of our recent late night SF-NYC telephone calls, Jauretsi and I got on the topic of the colorful 80s sweaters that we (obviously) can’t get enough of right now. The nail was hit squarely on the head when I blurted out “Cosby Sweater”…

It’s a thing.

Erin Wasson does it.

We’re busting out with the Cosby sweaters this season, so get ready for some seriously insane arsty fartsy/techno-blasted sweaters in every hue you could imagine. Cardis, pullovers, sweater dresses, you name it. And expect to see tons of these ripped off at a UO near you.

Style > Right Now > Frizzle Frazzle
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