MFW Diary: Beauty Edition

Future Perfect: April ’15 Horoscope

PFW Diary: Candice Lake

Girl Crush: Jessie Kahnweiler

21 Questions: Brittany Asch


Friday, May 29, 2009 Nasty Gals In The Wild: Geri of Because I’m Addicted


We’ve been fans of Because I’m Addicted for a while now, but wanted to dig a bit deeper to learn more about the LA girl with the style we love. Below are a few titillating questions Geri was kind enough to divulge the answers to:

Name: Geri Hirsch
Age: 25
Occupation: Online marketing for a socially conscious media company
Zodiac sign: Leo
Pet name(s) if any?: Lexington’s Luck. She’ll respond to Lex, Lexi or “who wants a cookie?”

-Are you an LA girl for life? Why or why not?Definitely an LA girl. I’ve lived on the east coast and abroad and as much as I loved it I was happy to step off the plane at LAX and take in the dirty LA air. LA just has it, all walks of life meet here, it’s an easy lifestyle with city perks and people aren’t afraid to be themselves. LA will always be the root of me but I’d love to spend time living in other places.

-Have you spent time in San Francisco? Any favorite spots? I love SF! I try to come up for Bay to Breakers. There’s something about thousands of people running in costume that I can’t get enough of!

-What’s your one staple piece of clothing or accessories right now? I’m pretty attached to a pair of Yves Saint Laurent vintage sunglasses at the moment.

-When you shop for vintage, what do you grativate towards? Sequins, high waisted trousers and jewels. I’ve also had a lot of luck with basics at some of the LA Goodwills, celebs definitely donate there, trust.

-What are you addicted to right now? I’m always embarrassed to start a sentence with “I was watching Oprah…” but I was watching Oprah, it was the People magazine / real heroes special and I was so moved by the stories. That episode and the work I do daily inspired me to attempt to start a nonprofit so I’m pretty addicted to refining the idea and coming up with names. I often do this while eating Trader Joe’s chocolate covered bananas in neon sweat shorts, both high on my list right now.

-If I gave you $1000, what would you buy right now? A plane ticket to somewhere exotic, somewhere I’ve never been.
-$550?: A closet full of board games starting with Cranium. And you’ve got to have Twister, total classic.
-$50?: Kai. Perfect summer scent and the little roll on fits in your makeup bag like a lipstick tube.
-$5?: Yogurtland, for sure.

-What trend are you so over? I’m over the word Twitter, not actually twittering but the word is so killllllled/murdered/done, and I’m exhausted by Alexander Wang and Balmain blog posts. And along with that, I’m just straight up tired of everyone dressing and designing exactly the same.

-What trend are you hoping will catch on? I’d love to see glamour restored in a real way. I’m totally into the rock glam vibe but you know how teachers get stuck in eras, like your 7th grade history teacher who always wore those long bad dresses and oversized blazers circa Miss Bliss? Well what if our generation gets stuck in today and shows up in 2025 in ripped shorts and oversized tees with braziers hanging out? Just sayin.

-Favorite fashion decade? If i could take the glamour of the 20′s, the creative freedom of the 60′s and the extreme choices of the 80′s I would have the perfect decade.

-Favorite fashion movie? Is Pretty Woman considered a fashion movie?

-Favorite fw09 show?: Fall is my favorite season so this answer isn’t coming easy but I was really drawn to the mix of Proenza Schouler’s collection.It was young yet feminine, fun yet sophisticated. It is the equivalent of dipping french fries into chocolate ice cream.

Features And Shoots > Nasty Gals In The Wild > Geri of Because I’m Addicted

Thursday, May 21, 2009 Sophia’s Corner: Harley Viera-Newton



I know the blog has been quiet lately, but I assure you it is for a good reason! We’ve been working overtime processing orders and shooting new stuff, all while jetting out of town and back in search of the latest and greatest (and most affordable) new pieces for our non-vintage department, as well as vintage. We’ve also just brought on a pretty amazing new intern, who will be blogging it up here very soon.

On another note… I’ve admired out-and-aboutster Harley Viera-Newton’s style for a while now, and lately it seems that everywhere I go she seems to pop up. You can imagine how thrilled I was when she recently became a customer and loved her dress so much, she kindly sent over a few photos. Thanks Harley!


The Family > Sophia’s Corner > Harley Viera-Newton

Monday, May 11, 2009 OMG, Shoes!: Shoe-cessories

Accessories are no longer limited to belts, scarves and jewelry. Ever since spats caught my eye a couple months ago, I’ve been noticing a resurgence in shoe accessories and shoe jewelry. They seem like creative ways to revamp old shoes. What do you think?


Susie Bubble adds a neon kick to her black Asos heels

Boos & Besito black and white cotton booties. Elaborate socks in open toed Marnis? Yes please.

Black and white striped corsage add-ons by Boos & Besito

Tiffany Hsu gives her Pedro Garcia boots a Western touch

Immediately Wang-ify your shoes with these fringe spats from Khoi

Gunmetal chain shoe jewelry from


(pictures via revolveclothing, stylebubble, somenotesonnapkins, Jak&Jil, littersf)

Style > OMG, Shoes! > Shoe-cessories

Monday, May 11, 2009 Behind The Scenes: Beg, Borrow, and Steal.


Being surrounded by so much vintage all the time may seem wonderful, but I find it rather difficult to say goodbye to all the unique and rad pieces that come through our doors. Unfortunately for me, Sophia insists on keeping the best vintage for our customers, but sometimes allows us to borrow pieces for special events. Last Friday was the launch party of the 5th issue of Bare Magazine, UC Berkeley’s fashion magazine, and Sophia was kind enough to let me borrow a gorgeous 1990s bandage dress she had just gotten in that day. Tadashi dresses are some of my favorite items in the store usually and I absolutely loved wearing it!

Thanks Sophia!


The Family > Behind The Scenes > Beg, Borrow, and Steal.

Wednesday, May 6, 2009 Newsflash: Totes. Like, Totally.

Our fabulous new totes have just hit the store! In neon salmon and black, you know it’ll be cute AND stay clean forever. Take a peek!




Features And Shoots > Newsflash > Totes. Like, Totally.
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