Trends: The Art of the Trench

Studio Soundtracks: Lady DJ: Nelleke

Guest Edit: The Clothing Coven Hits NYC

Studio Soundtracks: Getting Serious With MØ

Lookbooks: Shoe Cult Down Under

LOVE

Thursday, December 31, 2009 Behind The Scenes: You Don’t Know Where You’re Going Until You…

I apologize for how quiet the blog has been lately — from moving the business to the holiday madness and now a transition into the new year, it’s been hard to do anything beyond the bare minimum around here to keep things going strong. One of my New Year’s resolutions is to update the blog more frequently, I promise!

I spent a few hours today looking at old photos from our eBay days, and took a trip back in time to revisit the OGNGs (original Nasty Gals) and the vintage that grew NG to where it is today. Since 2006 I have hand-picked every piece we carry, and learned the hard way what vintage is worth reviving and what vintage is better left alone. Trends change, of course, and I’d like to think that our styling has come a long way since some of these photos were taken, but I think it’s plain to see the love and true vintage worship that has fueled Nasty Gal since day one. I should mention that although we do carry a considerable amount of new pieces these days, my training ground as a buyer was purely vintage, and to this day I continue to be inspired more by vintage than anything else. Anyway…onto the Gals!

6a00d834516a2c69e200e54f73b0ff8833-800wi

6a00d834516a2c69e200e54f73bb5c8833-800wi

Emily, our first model ever, and one of SF’s best hairstylists. This photo was taken outside of my backyard cottage in B.F. Egypt. I’m so glad we no longer depend on the weather to dictate whether a photoshoot happens…

l_f9e3ae3b28380ee62bb3bc7be88d65be

l_156ba61ec9b5d4ddac3323f1f8a0e8d3

l_8c7acf02852f4a295fd3450eb8bef910

Lisa, who with long locks and a doe-eyed countenance was the only face of NG for a good while, in the Ebay days…

l_2ec75331818504f9dea2d5363fb860ed

Danielle, the first NG blonde and a gorgeous one at that. My photo “studio” setup consisted of a piece of paper next to a sliding glass door.

l_d5b0109384c9b6cdf568128cddb556b6

Nida, who I’ve pretty much adopted at this point. She began modeling for me at 17 years old, a fresh refugee from New Orleans after the hurricane hit. Nida was my my muse for years, and to be honest I miss the crap out of her.

l_75f3572c70460a4f2cbb70e5b8e714e4

In Vintage YSL

l_4dd4efa16b00ea066c041479bbf5bffd

In more vintage YSL.

l_2ae4d82b794f9bbe80b5a827b2f169bc

In a neon sweater that sold for over $500 at auction. Insane, I know.

l_229986a180fbbd8948d2998c5c29808a

In an avant-garde bolero that was won at auction by none other than Queen Michelle.

l_1bc2dfd709d1464e921ffd7488c079f4

l_09c416d1b8eaf3281062a62dbf408415

Dee, the platinum bombshell whose lips grace the top of the website and currently lives in Paris (we miss you, Dee!)

sage

Sage, who to this day I call a close friend.

sage2

Sage today. Her personal style is pretty rad — she carries both a homemade pocket protector and live Tamagotchi at all times.

l_1222429e87527211b58de1ebff6ae143

l_571d263f083b55fe0f7db9e99301fc51

Alexandra, who romped around in our recent video lookbook eating Lays and drinking Red Stripe.

…there are so many more OGNGs to mention, and too many photos to post. If you’ve followed us since the eBay days, you may have seen all of this stuff. If you’ve just discovered us, well, now you know! Thank you to everyone, past and present, who has paid any attention to what we do. Happy New Year!

xx

Sophia

The Family > Behind The Scenes > You Don’t Know Where You’re Going Until You…
LOVE 1

Saturday, December 12, 2009 NGTV: Grim Reaper Blues

Video overload! I’m super excited to debut our first video lookbook w/Liz and Alexandra. So gorgeous together.

xx
Sophia

Features And Shoots > NGTV > Grim Reaper Blues
LOVE

Thursday, December 10, 2009 Behind The Scenes: Dreaming In Concrete

Behind the scenes at the latest Nasty Gal warehouse!

The Family > Behind The Scenes > Dreaming In Concrete
LOVE 1

Tuesday, December 8, 2009 Behind The Scenes: Screwing Around

nick and liz at nasty gal hq

nl2

Liz and Nick, our model/blogger and intern/stylist assistant extraordinaires (and newly found best friends) screwing around between looks. Slacking off has never looked so good…

On another note, we’re all moved into the new warehouse! Our little team finally has a place to stretch out and bust out. Expect photos soon!

xx
Sophia

The Family > Behind The Scenes > Screwing Around