MFW Diary: Beauty Edition

Future Perfect: April ’15 Horoscope

PFW Diary: Candice Lake

Girl Crush: Jessie Kahnweiler

21 Questions: Brittany Asch


Sunday, February 28, 2010 Right Now: Wish We Were Here…


With a stormy week on the horizon, it’s hard not to daydream about getting as far away from here as possible…somewhere bronzed surfer boys and pina coladas run freely would be ideal.

Well the editors of Elle answered our prayers with a lustworthy tropical editorial in their March issue, letting us escape to a sun-soaked island on our lunch break. It was so inspiring that we decided to put our spin on this amazing military-meets-80s look that we fully intend on rocking at the beach this spring, and hope you will too!


L to R: Enlisted Army Jacket, Tavik Bayside Swimsuit, Spiked Icicle Bracelet, Insight Shredded Cape Tee


Style > Right Now > Wish We Were Here…

Wednesday, February 24, 2010 Behind The Scenes: Precious Darlings

Nasty Gal Stylist (and dear friend) Stacey romping around San Francisco with her man. Check out her amazing vintage jewelry finds! Soundtrack courtesy of The Narwhals. Enjoy.


The Family > Behind The Scenes > Precious Darlings

Friday, February 12, 2010 Sophia’s Corner: I Meant It + Graphic Designer Hunt!


So…we’re halfway into February and I’ve posted what, an entire three blogs this year? So much for New Year’s resolutions! I’m trying, I swear. Actually, I’m super excited to introduce soon a new personality on the blog who will be filling you in regularly with behind-the-scenes action, lusts and musts, previews, general musings, and more. We’ll also be introducing you to members of our team — from Stacey, our amazing Stylist to Paul our mega-photographer. What began as a solo project is now a blossoming team of truly talented folks. And we’re growing!

In fact, we’re now looking to hire a Graphic Designer to work directly with me to create email blasts, website graphics, and more. If you’re located near Emeryville and have 2+ years designing for web, email for more info!

PS: The photo above is one I took of Nick, our amazing styling intern who finished his internship today–but not without a few tears being shed. We’ll miss you Nick!

(More soon I swear!)


The Family > Sophia’s Corner > I Meant It + Graphic Designer Hunt!