California Dreaming: Nasty Gal’s FYF Pre-Party!

Role Model: Eyeliner Evolution

Right Now: FYF Street Style

Studio Soundtracks: Catching Up With Haim Pre-FYF and Post-”My Song 5″

Lookbooks: À La Mod

LOVE 11

Friday, February 8, 2013 Behind The Scenes: We’re Just Getting Started At NYFW!

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How to start the madness known as New York Fashion Week? In red lips and a heavy scarf, of course! We followed Sophia and Nasty Gal crew as they bounced from the Wall Street Journal party welcoming their new editor in chief … to the Glamour  magazine “35 Under 35″ party celebrating their March issue (Sophia’s on their list!)… to the VFILES party at the Bow on Bowery where DJ May Kwok was decked out in our High Strung Skater Dress. Dancing was an order, and we didn’t miss a beat.

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(photos by Brandon Harman)

The Family > Behind The Scenes > We’re Just Getting Started At NYFW!
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Friday, February 8, 2013 California Dreaming: Ready For NYFW Staff Picks

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Packing is hard enough without having to worry about a total change of climate, swarms of photographers and close proximity to the most fashionable people on earth. Then again, there’s nothing we love more than a challenge! Keeping in mind fashion, function and, most importantly, fun, here are the key pieces our staff considers utterly essential to a good time at NYFW!

Isabella, Social Media Associate:

“I would definitely grab this High Voltage Crop Top. It’s the perfect layering piece for high-waisted everything, though I’d probably stick out like a true California Girl and freeze my buns off!”

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Cherysse, Jr. Buyer:

The In Vogue Jumpsuit takes you from day to night, making it a staple for every trip and occasion. It’s totally the new party dress.”

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Madison, Copywriter:

“Because these Workin Knee High Boots mean business…and they have a wedge heel so you can hit the streets without dying in stilettos!”

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Rosa, Fashion Content Editor:

“I think one of the must-haves for fashion week is a pair of sunglasses, just like these Bright Future Shades. Nights are looooong and too much fun so you definitely need these in the mornings.”

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Dee, Asst. Designer:

The White Heat Leather Jacket is a NASTY GAL original, that takes the classic badass moto jacket shape, elevates it with the functional hem-to-hem zippers all over and makes it chic with the optic white leather. BAM.”

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Kelly, Jr. Buyer:

“Definitely the Reflections Knit Cardi – A cozy showstopper that’s equal parts form and function.”

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Kaitlyn, Sr. PR Manager

“Why not add a lil’ color when everyone else will go for black?  The Neon Feather Dress looks sophisticated and fun at the same time. FW here I come. ”

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Jacqueline, Jr. Buyer:

“Let’s face it. In the end, you always reach for your trusty black ankle boots. The Rafaela Boot is beyond special with its beautiful engraved metal hardware.”

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Tammy, Marketing Manager:

“I would have to have the Selma Satchel, since I could stash my iPad in it, day accessories like lipstick, hand santizer (lots of hand shakes and cheek kisses), iPhone charger, snacks (there is often no time to eat between events), and Band-aids for the potential blisters I would have from walking around in heels all day. Plus, its shoulder strap is key because I can take pictures with one hand and have a drink in the other.”

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Liz, Sr. Copywriter:

“The Forget Paris Blouse is deceptively easy piece, this pretty little top can be tucked into high-waisted jeans and worn with an oversize tuxedo jacket. And it still looks cute when the jacket has to come off because it got waaaaay too hot packed in a small space, watching a show!”

Culture Shock > California Dreaming > Ready For NYFW Staff Picks
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Thursday, February 7, 2013 California Dreaming: We Left Our Hearts in San Francisco

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Three of our very own (and a little dog named Dirt) headed north to get in touch with their freewheeling San Francisco roots, traipsing through the city they’ve all called home at different times in their lives. And just like a dream, as soon as they crossed over the Bay Bridge, it was as if they’d never left. The trio had just enough time to hit up some of their all-time favorite spots, stumbling upon some new ones along the way. Ready to go for a ride?

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“As soon as we hit the road, we took a wrong turn (of course!) and ended up at the raddest farm just off the highway–complete with a little pony and the most insane treehouse!”

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“When we got into the city, we had to indulge in an espresso and banana cream pie at the famous Tartine. Oh, how we’ve missed you!”

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“Next, we darted off to visit some of our favorite vintage shops to dig for buried treasures.”

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“Bar Crudo was the perfect place to unwind after a day of walking all around town – so glad we packed some comfortable heels!”

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“Next stop? Drinks, naturally. We sipped on yummy rum concoctions at the wonderfully kitschy Smuggler’s Cove.”

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“We had to hit up some of our favorite dance nights in the city, so we headed to The Stud for an amazing drag show (yes, those are pizza costumes) followed by the most fun dance party ever.”

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“Before we knew it, it was time to head back to lovely La-La Land. And, of course, we totally took another wrong turn on the long (but beautiful) way back.”

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“We left our hearts in San Francisco, so we’ll be back super soon to pick ‘em up!”

Culture Shock > California Dreaming > We Left Our Hearts in San Francisco
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Thursday, February 7, 2013 Studio Soundtracks: With The Band

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There’s no doubt that a worn-to-death rock tee (or a dozen) is an essential in every gal’s closet, and our latest vintage stash is showing these bad boys even more love. Since they feature some of our favorite bands (and rock gods) to swoon over, we’re giving you a backstage pass to the music videos that make us wish we could instantly teleport to another era. Between Mick’s fringe and Axl’s hair-to-there, prepare to die.

“I Want You Around” by Ramones

 

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“Shakedown Street” by Grateful Dead

 

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“My Generation” by The Who

 

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“Gimme Shelter” by Rolling Stones

 

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“Kickstart My Heart” by Mötley Crüe

 

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“Welcome To The Jungle” by Guns N’ Roses

Culture Shock > Studio Soundtracks > With The Band
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Wednesday, February 6, 2013 Behind The Scenes: Meet Our New VP Of Design, Sarah!

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 Our new VP of Design, Sarah Wilkinson, has all kinds of tricks up her sleeve. She recently moved here from London to figure out what’s next for Nasty Gal’s label. Find out more about the styles she’s most excited about and the stuff every gal should have in her closet…

Want to tell us about the difference between LA style and London style?

There are many similarities, as fashion trends are becoming more global due to fashion blogs. For me, LA style is relaxed, yet effortlessly polished. The contemporary mood is complimented with a body-confident attitude. London style is more eclectic and layered with nostalgic references and an eccentric prowess seen as mismatched and quirky.

 What do you listen to while you design?

I love music. At the moment I’m listening to Minus the Bear, Walk the Moon, and Craft Spells. I listen to music that reminds me of growing up—The Cure and Cocteau Twins are constant favorites.

 How would your best friend describe your style?

She would say I have a “certain unique style” that is constantly changing. She laughed and looked in my wardrobe and said, “You have way too many clothes. Do you wear anything twice?” And I do like to repeat outfits.

 What was your dream job as a kid?

I wanted to be a fine artist, and then later, when I got a little older, a theater set designer. I’ve always been inspired by art, sculpture, and theater.

  What’re you envisioning in your designs for Nasty Gal?

Brilliant things. An evolution of fierce, ground-breaking style. An edit of the most desirable clothing imaginable.

Want to tell us about any upcoming trends?

I am working on Fall 2013, which is my ultimate season: deep rich tones of color, layered sweaters and outerwear, thigh high boots, leather/waxed finishes against transparencies.

What should every girl have in her closet?

An array of black dresses for every eventuality, and a selection of white tee shirts in every shape and size.A black leather jacket, every girl needs at least one. Matching sets of lingerie with French lace, but those stay folded in a drawer so they may not count!

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The Family > Behind The Scenes > Meet Our New VP Of Design, Sarah!
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