Meet Serafima!


Keep your eye on Serafima Kobzeva. The fresh-faced, Russian beauty is making serious waves in the fashion world and we have a feeling she’s just getting started. Not only is she our latest model muse, we’re also on a mission to make her our new best friend. We hung out in the studio where she gave us the scoop on everything from her spirit animal(s) to whose closet she’s currently crushing on.

Glimmer Twins – Alexandra Richards & Nicole Vitagliano


Between Insta-stalking and manic Twitter refreshing, we get our vicarious fill of the glittering classes’ fashion week antics. But no one does it quite like our girls—that’s ultra rad stylist Nicole Vitagliano and that most beautiful of Stones spawns, Alexandra Richards. We asked the two coolest BFFs we know to document their time at Paris Fashion Week, and what we got back was a awesomely voyeuristic view of their glamorously ragtag world. Sashaying past super models looking for entry to Carine Roitfeld’s CR launch party? Run-ins with gap-toothed, megawatt model Ashley Smith? Flowers sent from Ferragamo. What about sick clothes straight off the pages of Nasty Gal? It’s all in a week’s work for this pair. Here, a major gawk at their #PFW adventures.

Just Like Sugar

Cleanse your winter palette with ice cream hues that are just as sweet to wear as they are to eat. Whether you’re into faded rainbow locks or head-to-toe monochrome, these sugar-coated shades have endless possibilites. Just add sun-bleached denim, black leather or lucite accessories for a fresh look that’s sure to make ’em melt.

Talk Style With Our VP of Design, Sarah!


We’d love nothing more than to hang out with our V.P. of Design, Sarah Wilkinson, all day, every day. Not only does she have the most amazing British accent, but she’s beyond brilliant when it comes to envisioning the fierce, groundbreaking style that Nasty Gals will be wearing in seasons to come. So where does she find style inspiration? What are some of her latest obsessions? What are the coolest London trends that have yet to hit L.A. (and vice versa)? Get all your burning questions answered when you chit chat with her LIVE! this Thursday from 1-2pm pst, right here on the blog! Until then, five fun facts about our favorite Brit: