NYFW Day 2

In true New York fashion, we kicked the weekend off by having brunch and talking shoes with the coolest babes we know. Next, it was on to our favorite NYFW pasttime, scoping street style outside of the tents, running into some of our favorite bloggers, models and multihyphenates along the way.  Is this heaven?

The Cult Takes NYFW

This week, Shoe Cult is rising and raging in NYC. We held an open call model casting in Washington Square Park, swarmed the city with a few surprise gift card giveaways, and hit up a few fashion week parties to capture the stylish throngs. We’re here all week folks (literally), so this is the first

Rising & Raging & Rock On

I traveled like crazy this summer, and while I’m always down for an adventure, I actually love being at home. I’ll be in paradise, and all of a sudden be like ‘I miss my pillow!’ So after hitting New York and Europe in the past two months, I’m ready to take everything I learned on

Malibu’s Most Wanted

Two Spring Breakers-obsessed friends, Marissa Klurstein and Keely Murphy (who also happen to be our insanely talented content assistant and intern), set out on a Malibu mission that takes place in a time period where Bonnie & Clyde, Harmony Korine, and Tupac collide. Hop in, enjoy the ride, and don’t forget to sing rap along to some serious


Mega-babes (and creative powerhouses), Marylouise Pels and Vanessa Giovacchini, of the first-class DJ/Designer combo, Posso, chronicled what they wore to the Splash House Music Festival in Palm Springs on Style.com. Lucky for us, their sexy-cool getups were head-to-toe Nasty Gal. During their major crowd-pleasing set, Marylouise rocked our Triple Threat Shorts with our Wave Motion

Marie Jensen from Nemesis, Babe

We think Marie Jensen might hold the key to being quirky-cool without going over the top: Be yourself. As she wisely advises, “Never ask anyone what’s the right choice for you. Nobody knows but yourself!” One of the ways Marie channels constant cool is by wearing a perfect mix of vintage and new clothes, as

Shoe Cult Kool-Aid

For many of us, the first cult we ever join is the cult of fandom that hits when we discover our new favorite band. For me, that moment hit in high school when I discovered the Jesus and Mary Chain, and I’m not sure I ever full recovered (not that I wanted to, of course).