The Shoe Cult Rises Lookbook Shoot: In GIFs!

By now you’ve (hopefully!) peeped the Shoe Cult lookbook featuring tons of killer NYC gals showing off our latest must-have kicks, but what you didn’t see was all the adorable moments that went down behind the scenes. Luckily, we created some awesome GIFs featuring Vashtie, Christina Caradona, Venus X, Lua Perez, Miyako Bellizzi, Brandee Brown, Olivia Bee, Eiko Hara, and Alice Lancaster to make it feel like

Jagwar Ma

  Dudes in bands + Australian accents + dope outfits = every reason why we love Jagwar Ma. The Sydney-based trio released their debut album Howlin’ this summer, and we’ve been obsessed with Jono Ma, Gabriel Winterfield, and Jack Freeman ever since. Nasty Gal Photo Editor Cat Roif was lucky enough to chat up guitarist/beatmaster Jono about his favorite T-shirts, going

Keely’s European Diary, Part One

  Sure, we may not be able to drop everything and travel to Europe, but we found the next best thing. NG Studio Production Intern and UCLA student Keely Murphy headed across the pond to study Studio Art at Central Saint Martins in London this fall, and (lucky for us!) she’s sharing every last detail. Check out the

Meet The Cult: Eiko Hara

Another day, another Shoe Cult disciple! This morning, we’re gettin’ down with NYC DJ/singer/total babetron Eiko Hara. When she’s not mastering her less-is-more ’90s aesthetic, she contributes to Elle Japan and makes some of the sickest mixes to boot. There’s (truly!) nothing better than a fashionable girl with a great taste in tunes, so we had Eiko

Shoe Cult Rises

Sure, you might’ve peeped the latest Shoe Cult collection, but have you seen our kicks in action? Yeah, didn’t think so. Director Alexa Karolinski paired platform sneakers, metallic pumps, and printed loafers with killer motion graphics by Tara Sinn for a tripped-out video teaser that seriously makes us want to step up our shoe game.

Introducing: ‘Junk’ Magazine

Nothing makes us more giddy than the arrival of a new fashion mag—especially when it’s created by two awesome ladies with a killer aesthetic. When Aussie Imogene Barron and Kiwi Lucy Rose relocated to L.A., they  launched Junk to “showcase the diverse talent that this inspiring city produces.” Long story short: they did a dang good job.