Keely’s European Diary, Part One

  Sure, we may not be able to drop everything and travel to Europe, but we found the next best thing. NG Studio Production Intern and UCLA student Keely Murphy headed across the pond to study Studio Art at Central Saint Martins in London this fall, and (lucky for us!) she’s sharing every last detail. Check out the

Meet The Cult: Eiko Hara

Another day, another Shoe Cult disciple! This morning, we’re gettin’ down with NYC DJ/singer/total babetron Eiko Hara. When she’s not mastering her less-is-more ’90s aesthetic, she contributes to Elle Japan and makes some of the sickest mixes to boot. There’s (truly!) nothing better than a fashionable girl with a great taste in tunes, so we had Eiko

Shoe Cult Rises

Sure, you might’ve peeped the latest Shoe Cult collection, but have you seen our kicks in action? Yeah, didn’t think so. Director Alexa Karolinski paired platform sneakers, metallic pumps, and printed loafers with killer motion graphics by Tara Sinn for a tripped-out video teaser that seriously makes us want to step up our shoe game.

Introducing: ‘Junk’ Magazine

Nothing makes us more giddy than the arrival of a new fashion mag—especially when it’s created by two awesome ladies with a killer aesthetic. When Aussie Imogene Barron and Kiwi Lucy Rose relocated to L.A., they  launched Junk to “showcase the diverse talent that this inspiring city produces.” Long story short: they did a dang good job.

Meet The NYC Shoe Cult Ambassadors

Shoe Cult has risen. We added 40 new styles (think: mesh stiletto booties, gold-dusted platforms, chunky motorcycle boots) and a killer new crop of Cult disciples to model our second collection. Check out how our NYC faves—Vashtie, Christina Caradona, Venus X, Lua Perez, Miyako Bellizzi, Brandee Brown, Olivia Bee, Eiko Hara, and Alice Lancaster—styled their new Shoe Cult pieces in our latest

Miami Heat

Summer’s not dead yet. Nasty Gal Photo Editor/mixtape master Cat Roif returned to her sweltering Florida roots to photograph model Samantha Vrielink in tons of comfy-cool, warm-weather ready ensembles. (See? Some of us still get to wear shorts come October.) We chatted up Cat and Samantha about their killer ’90s-inspired Miami fashion shoot, which means, yes, you

An Hour With Britney Tokyo

If you’re looking for the boldest, brightest, and most balls-out mani, we’ve got the perfect gal for you—super kawaii nail artist Britney Tokyo. One peep at her Instagram, and you’ll see she’s obsessed with everything from ’90s graphics (think: smileys and yin-yangs) to 3D gems to junk food. Last month, our resident writer/awesome person Steaktooth hit up Britney to

What To Do When the Weather Sucks

1. Eat Breakfast (and Lunch) in Bed 2. Bring the Games Inside 3. Catch Up On Your To-Do List 4. Watch Reruns 5. Have a Tea Party 6. Clean Out Your Closet 7. Re-read Your Favorite Book 8. Practice Your Party Tricks 9. Create a Makeshift Hot Tub 10. Stay Warm, My Friends