Right Now: Niia

Model Moment: Arvida Byström

Horoscopes: November ’14

Newsflash: Lena Dunham x Nasty Gal

Newsflash: M·A·C x Nasty Gal

LOVE 13

Tuesday, April 22, 2014 Nails: Natalie Pavloski

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When I lived in NYC and commuted to work every day, my main goals were to: 1.) Avoid eye contact at all costs, 2.) Ride the train without a single person talking/touching/glaring/sneezing on me, and 3.) Walk as fast as humanly possible during the transfers. Basically, nothing could get in my way. One particular day, though, I was power-walking through the Lorimer/Metropolitan stop, and there it was—THE most beautiful zine I had ever seen on display at The Newsstand. It stopped me dead in my tracks. The word “Nails” was written in giant script across a photo of a single hand holding a switchblade with crisp, white tips. Instantly, the image was burned into my brain, and shortly after that, I moved to Los Angeles and still wondered who the genius was behind that killer cover. Turns out it was nail artist Natalie Pavloski, an Australian who worked for housing and homeless organizations throughout NYC but had “always been doing something creative, whether it was drawing, painting or taking photos.” After talking with her mentor and friend, celebrity manicurist Alicia Torello, Natalie decided to switch careers and assist for her instead. “I started to put my own work out via social media and had a really good response. It’s been non-stop ever since.” Natalie also did the super kawaii Emoji nails for our rave lookbook, so we thought it would be the perfect time to ask her to share her top 10 nail designs with us—and the secret to making them look so awesome. —Chrissy Mahlmeister

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Beauty > Nails > Natalie Pavloski
LOVE 12

Tuesday, April 15, 2014 Nails: Nagisa Kaneko From Disco Nail

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Meet Nagi a.k.a. nail artist extraordinaire Nagisa Kaneko. She lives and works in the hip Shibuya district of Tokyo where she runs an awesome salon called Disco Nail. Nagi’s personal look might best be described as girly new-age goth (or something along those lines), and she rocks it from the tips of her silvery, bleach-blonde tresses to the toes of her tough girl vintage boots.

(Photos by Sayo Nagase and Yuji Murakami)

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Beauty > Nails > Nagisa Kaneko From Disco Nail
LOVE 9

Thursday, January 30, 2014 Nails: NCLA x Nasty Gal Wraps

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Sure, there may be a polar vortex in NYC right now, but here on the Best West Coast we’re celebrating more than just killer year-round weather—our brand new NCLA x Nasty Gal nail wraps! We couldn’t be more pumped for these festival-ready nail designs, so we mix-and-matched our favorite sets and took them for a pre-summer spin.

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Beauty > Nails > NCLA x Nasty Gal Wraps
LOVE 10

Friday, October 11, 2013 Nails: An Hour With Britney Tokyo

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If you’re looking for the boldest, brightest, and most balls-out mani, we’ve got the perfect gal for you—super kawaii nail artist Britney Tokyo. One peep at her Instagram, and you’ll see she’s obsessed with everything from ’90s graphics (think: smileys and yin-yangs) to 3D gems to junk food. Last month, our resident writer/awesome person Steaktooth hit up Britney to give the whole jeweled nail art thing a try, and we needed to know more about the lady behind the designs. So, we headed out to West Hollywood to watch Britney create our dream art-history-major-meets-hippie design in real life. (And, yes, that is Frida Kahlo on top of tie-dye.)

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Beauty > Nails > An Hour With Britney Tokyo
LOVE 6

Thursday, October 3, 2013 Nails: WAHHHHHHH’s Sharmadean Reid

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Sharmadean Reid knows a good thing when she sees one. The London-based stylist and businesswoman has a habit of spotting (and even starting) trends early, from Nike pool slides to tie-dye Proenza Schouler tees. Back in 2008 she was one of the first people to bring fashion-forward nail art to the mainstream in the form of her hip London salon WAH Nails, and she’s been spreading the WAH way of life ever since. In her new book The WAH Nails Book of Downtown Girls, Sharma lifts the lid on her unique brand of style and success with a little help from a worldwide crew of girls. Our contributor Phoebe Lovatt spoke to her to find out more.

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Beauty > Nails > WAHHHHHHH’s Sharmadean Reid
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