Wednesday, November 14, 2012
California Dreamin’:
On Our Wish Lists

Nothing gets us more in the mood for the holidays than making up our holiday wish lists. Oh, you’re supposed to be thinking of presents for other people? Oops! Here’s everything our staff would love to get our hands on for ourselves…
Soozie – Assistant Designer Rock Candy Shorts
“Perfect for standing out on New Year’s, not wearing a predictable sequin dress! And perfect for a glitzy birthday outfit too. I’m saving this baby for mine in May!”

Saga – Merchandise Assistant Soiree Platform
“Love this shoe for the holidays! Such a great pop of color to make any outfit party worthy … and even better because it can stay in your wardrobe all the way through summer. “

Rosa – Fashion Content Editor Midnight Rose Crown
“Part of my style plan for this season is to wear more head pieces. I’m starting with headbands and am working my way up to this!”

Liz – Sr. Copy Writer Liz Sequin Shorts
“It’s not just the name–the color, the cut, the dazzle… everything about these shorts says shameless and that’s exactly what I am when I’m going out for the night!”

Dee – Assistant. Apparel Designer Take Me Out Dress
“This is my favorite piece we made for collection. It’s made out of an awesome foam that stands up on its own and fits like a dream!”

Nicki – Front Desk Coordinator Spectrum Moto Jeans
“Such fantastic rainbow sorbet jeans… here’s to wearing all your sweet, sweet memories of summer on your pants!”

Kaitlyn – Sr. PR Manager Nine Lives Knit Cardi
“Truth be told, I’m obsessed with anything leopard. This slightly oversize, super cozy cardigan will be a staple in my cold weather wardrobe.”

Lisa – Junior Buyer Union Jack Moto Jacket
“Still feelin’ all that British mod.”

Martine – Web Designer Luster Blouse
“Because it’s a ‘minimum effort, maximum output’ piece. Fits with my avant-lazy look.”
Friday, October 5, 2012
California Dreamin’:
Tops that Talk

For the silent type, a graphic T-shirt can handle all your business for you. Here’s our staff picks of tops that do all the talkin’.
Jaclyn, Fashion Writer: Blondie Muscle Tee ”Because Debbie Harry is one of the coolest women ever. Period.”

Alex, Production Coordinator: Eyeball Muscle Tee ”It’s good to keep an eye out.”

Ashley, Senior Fashion Stylist: Acid Muscle Tee “This reminds me of high school.”

Liz, Vintage Buyer: Skeleton Dance Muscle Tee ”Even the afterlife loves a good party.”

Rosa, Fashion Content Editor: Hot Kiss Muscle Tee ”This is a no-brainer. ‘Lips Like Sugar’ from Echo and the Bunnymen?”

Liz, Sr. Copy Writer: Varsity Jock Top ”Secret fact: I used to be a cheerleader.”

Sarah Lee, Graphic Designer: Juicy Fruit Muscle Tee ”Gimme delicious fruits anytime…even on a tee.”

Kelly, Junior Buyer: Cougar Muscle Tee “Cat tees are having a moment, and this is the perfect addition for your Fall wardrobe.”
Friday, September 28, 2012
California Dreamin’:
Fit for the Weekend

We’ve been loving our collection of fitted dresses and picked out some of our faves to wear on the weekend.
Rosa, Fashion Content Editor: The Acid Dream Dress is the perfect day-to-night dress, paired with combat boots or chucks to ride on the back of a bike, and then later to crash an 80s party.

Dee, Assistant Designer: I’d wear the Network Dress on a night out with a smokin’ hot babe.

Madison, Copywriter: With smokey eyes and big chunky boots I’d be kinda down to go out party hopping in the Dark Side Dress.

Val, PR: With the small cut-outs the Blaze Dress is subtly sexy… I’d wear it to a magazine launch party with cute booties and a clutch.

Liz, Copywriter: I’d wear the Indra Dress with some insane shoes on a casual, fun date night. Imagine how crazy hot you’d look wearing this while kicking ass at pinball later at the bar.

Cherysse, Merchandizing: The Lulu Dress isn’t your conventional bodycon. My body’s not stick straight, so it’s super flattering for my shape! It’s also censored in all the right places and perfect paired with platforms or combat boots.
Friday, September 21, 2012
California Dreamin’:
Working For The Weekend

It’s the Fall equinox today, when there’s equal amounts of day and night. This means an official hello to autumn. We checked in with fellow staffers to find out how we’d be spending the first weekend in the season of fulfillment.

Sarah, Art Director: Mid-century modern furniture shopping

Devyn, Photographer: Harvard and Stone for a little old school boogie

Rosa, Fashion Content Editor: Mani/pedi

Dee, Assistant Designer: Karaoke at a loft party

Liz, Copywriter: Watching old episodes of 80s alien-takeover television series V with friends

Nicole, PR Intern: Gucci Mane at Rob Dyrdek’s Fantasy Factory

Tammy, Digital Advertising Manager: Palm Springs for a bachelorette party
Friday, August 31, 2012
California Dreamin’:
Working For The (Long) Weekend
We’re officially counting down the minutes until a long weekend packed with sand, surf and non-stop dancing in the heart of LA. Here’s where you’ll find us sending off summer with a bang.
Rosa, Fashion Content Editor: “Spending the weekend in Malibu to lay on the beach all day and escape the madness of the city.”

Alex, Production Coordinator: “I’m pretty amped to catch Dinosaur Jr., Black Dice, Lightning Bolt, Health, and Ceremony at FYF Fest!”

Jacqueline, Junior Buyer: “My boyfriend surprised me with a weekend getaway to Santa Barbara for our anniversary. We’ll be making feeble attempts at surfing, but definitely excelling at long brunches and catching some rays on the beach.”

Madison, Junior Copywriter: “Heading to visit my fam in the Dirty South for some blues, booze and BBQ.”

Saga, Apparel Merchandising Assistant: “I’m going to a Dodgers game on Monday, mainly for the Dodger Dogs and beer!”

Simone, Shoe Merchandising Assistant: “It’s the last weekend of the Herb Ritts exhibit at the Getty, so that’s a definite must! It doesn’t get much better than iconic photos of supermodels with one of the best views in LA.”





