Beg, Borrow, and Steal.

Being surrounded by so much vintage all the time may seem wonderful, but I find it rather difficult to say goodbye to all the unique and rad pieces that come through our doors. Unfortunately for me, Sophia insists on keeping the best vintage for our customers, but sometimes allows us to borrow pieces for special

The New HQ

We’re almost set up here in the new Berkeley space, with nearly everything hung up and the photo studio already in action. As you can see, we have TONS of amazing vintage that still needs to be photographed (nothing on those racks is on the website yet!), so expect some big updates ASAP. What you

Where We’ve Been And Where We’re Go-ing

The blog’s been a bit quiet these days while resident blogger Fiona is in NYC having a blast at fashion week. I haven’t had much time to post updates, but did want to share a behind-the-scenes video of our most recent lookbook shoot, which will debut soon. We’ll have a small update early this week,

On Fridays, We Wear Black.

Just wanted to take a second to introduce myself. My name is Fiona and I’m the newest addition to the NASTY GAL team. I like long walks on the beach, avant garde magazine editorials, fall fashion week and of course all things vintage. I’ll be keeping you updated with news from NASTY GAL along with

Into The Sun

We had a great time on last week’s editorial shoot! Lulu was along to co-style, with photographer Paul Trapani (one of SF’s best), make up/hair wizard Deborah Dapolito, and the always lovely Nida modeling. A lil’ behind the scenes action: I’m still working on figuring out iMovie enough to edit the video to my satisfaction,


Just a note to mention that our dear friend and style blogger extraordinaire Lulu Chang will be at the NGHQ on Friday. We’ll be co-styling an editorial shoot with everyone’s favorite model Nida and one of SF’s best photographers, Paul Trapani. We’ll be romping around in our massive vintage and new inventory, so expect some

How We Do It

One of the best things about our work is getting to play dress-up pretty much all the time. Sometimes our shoots for the store are more rushed than we’d prefer, since shooting each vintage piece individually can be extremely time consuming. We were thrilled when our most recent editorial shoot rolled around, and three beautiful/creative