Trends: Trench Toast

Guest Edit: The Clothing Coven Part Two

Studio Soundtracks: Lady DJ: Nelleke

Guest Edit: Summer Survival by Autumn Enthusiast Cailin Hill

Lookbooks: Shoe Cult Down Under

LOVE 13

Saturday, February 9, 2013 Behind The Scenes: Snow Day at NYFW!

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What blizzard? It may be a storm of snow at New York Fashion Week but there’s no freeze on our fun. We’re keeping it Nasty as Sophia hops from show to show to party to event, bumping into Emily Weiss of Into the Gloss, Leandra Medine of  Man Repeller, DJ Chelsea Leyland, friends at Opening Ceremony and Refinery 29, and a bunch of stylish ladies along the way.

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Seeing Clearly with DJ Chelsea Leyland

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Team Nasty at The Jane Hotel

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Sophia with director Jauretsi Saizarbitoria

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Sophia in Nasty Gal’s Source Code Bodysuit at the CFDA/Vogue fashion fund event celebrating Jennifer Meyer, the Elder Statesman, and Tabitha Simmons at Milk Studios with Emily Weiss of Into the Gloss and Leandra Medine of Man Repeller.

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 Missing our palm trees… sigh. Goodnight, New York!

(Photos by Brandon Harman)

The Family > Behind The Scenes > Snow Day at NYFW!
LOVE 11

Friday, February 8, 2013 Behind The Scenes: We’re Just Getting Started At NYFW!

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How to start the madness known as New York Fashion Week? In red lips and a heavy scarf, of course! We followed Sophia and Nasty Gal crew as they bounced from the Wall Street Journal party welcoming their new editor in chief … to the Glamour  magazine “35 Under 35″ party celebrating their March issue (Sophia’s on their list!)… to the VFILES party at the Bow on Bowery where DJ May Kwok was decked out in our High Strung Skater Dress. Dancing was an order, and we didn’t miss a beat.

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(photos by Brandon Harman)

The Family > Behind The Scenes > We’re Just Getting Started At NYFW!
LOVE 14

Wednesday, February 6, 2013 Behind The Scenes: Meet Our New VP Of Design, Sarah!

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 Our new VP of Design, Sarah Wilkinson, has all kinds of tricks up her sleeve. She recently moved here from London to figure out what’s next for Nasty Gal’s label. Find out more about the styles she’s most excited about and the stuff every gal should have in her closet…

Want to tell us about the difference between LA style and London style?

There are many similarities, as fashion trends are becoming more global due to fashion blogs. For me, LA style is relaxed, yet effortlessly polished. The contemporary mood is complimented with a body-confident attitude. London style is more eclectic and layered with nostalgic references and an eccentric prowess seen as mismatched and quirky.

 What do you listen to while you design?

I love music. At the moment I’m listening to Minus the Bear, Walk the Moon, and Craft Spells. I listen to music that reminds me of growing up—The Cure and Cocteau Twins are constant favorites.

 How would your best friend describe your style?

She would say I have a “certain unique style” that is constantly changing. She laughed and looked in my wardrobe and said, “You have way too many clothes. Do you wear anything twice?” And I do like to repeat outfits.

 What was your dream job as a kid?

I wanted to be a fine artist, and then later, when I got a little older, a theater set designer. I’ve always been inspired by art, sculpture, and theater.

  What’re you envisioning in your designs for Nasty Gal?

Brilliant things. An evolution of fierce, ground-breaking style. An edit of the most desirable clothing imaginable.

Want to tell us about any upcoming trends?

I am working on Fall 2013, which is my ultimate season: deep rich tones of color, layered sweaters and outerwear, thigh high boots, leather/waxed finishes against transparencies.

What should every girl have in her closet?

An array of black dresses for every eventuality, and a selection of white tee shirts in every shape and size.A black leather jacket, every girl needs at least one. Matching sets of lingerie with French lace, but those stay folded in a drawer so they may not count!

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The Family > Behind The Scenes > Meet Our New VP Of Design, Sarah!
LOVE 15

Friday, January 18, 2013 Behind The Scenes: #nofilter

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What happens at Nasty Gal HQ…usually ends up on Instagram. Here’s a glimpse of what goes down behind the glitter curtain.

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LOVE 13

Tuesday, November 6, 2012 Behind The Scenes: Show Me Your Desktop Part 2

Ever since our first desktop experiment, we can’t stop sneaking peeks at screens when walking through Nasty Gal HQ. Luckily, our stalking paid off as we found about a gazillion cool photos, sweet jams and Nasty Gal totes that were too good to keep to ourselves.

Saga, Merchandise Assistant
My desktop is highly organized in folders from sales reports to inspiration photos and everything in between. My desktop photo is my favorite pic of Kate Moss looking like a badass babe. It’s kind of the inspiration photo for my closest group of girlfriends. (BTP–bitches that party) I always have music on at work and generally start my day with the XX or Van Morrison. As for my Nasty Gal tote, I always have a ton of stuff waiting in there for me…it’s too hard not to!

Liz, Vintage Buyer
I think I have about 2000 inspiration photos saved on my computer – everything from glitter makeup to 80s print ads to vintage pieces I’m on the hunt for. Right now I’ve got my sports vibe on: lots of sweaty Nike crop tops and skateboard graphics that definitely inspired the vintage we used in the November Lookbook. And then, of course, there’s the inescapable eBay window that is always up on my computer. I probably spend about, um, 20-24 hours a week on eBay. Ok not really, but maybe! It is both the best and worst thing in the world. There’s a point where your brain starts turning to mush and every listing looks the same when you’re on page 38 of 128 and you swear you’ve seen that shirt a million times, and then – BOOM – you’ve found that amazing Chanel dress and it is $29.99 Buy It Now. That’s when the competitive side of me comes out and I silently cheer myself at my desk and grab some Oreos as a reward.

Cherysse, Merchandiser
I’m getting ready for the holiday season with this awesome photo I found of Anjelica Huston in a silver wig sippin’ on some champagne! My desktop is full of random blog images, Excel sheets, and music from my Spotify. Part of being a Merchandiser is getting to find new and inspirational images to work off for product development, but I also stumble across other cool shit that just makes me smile. Shuffling through my music library keeps me going through the day. I’ve been feeling a lot of the old stuff like The Talking Heads, but also new stuff with an old sound like Ariel Pink’s Haunted Graffiti.

The Family > Behind The Scenes > Show Me Your Desktop Part 2
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