MFW Diary: Beauty Edition

Future Perfect: April ’15 Horoscope

PFW Diary: Candice Lake

Girl Crush: Jessie Kahnweiler

21 Questions: Brittany Asch


Monday, February 11, 2013 Behind The Scenes: On The Streets at NYFW


Wow, we can’t believe it’s almost time to pack our (much heavier) bags and head back to Cali. Though we’ll definitely miss the always-inspiring streets of New York, sunshine and palm trees sound pretty magical right now…


Melissa Burns looking pretty in pink




The one-and-only Michelle Harper



One of our biggest girl crushes, Miroslava Duma

The Family > Behind The Scenes > On The Streets at NYFW

Sunday, February 10, 2013 Behind The Scenes: NYFW Continues


There’s nothin’ like a cold, starky day in a church appreciating New York Fashion Week. Chloë Sevigny for Opening Ceremony was all 1960s female angst- so good! One more day left for us here – sunshine, we appreciate you so much more.




Coco Young and Tracy Antonopoulos


“Time To Have Sex” Chloë Sevigny


Sonic Youth’s Kim Gordon







The adorable Susie Bubble from Style Bubble




Beer shots at Roberta’s

(Photos by Brandon Harman)

The Family > Behind The Scenes > NYFW Continues

Saturday, February 9, 2013 Behind The Scenes: Snow Day at NYFW!

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What blizzard? It may be a storm of snow at New York Fashion Week but there’s no freeze on our fun. We’re keeping it Nasty as Sophia hops from show to show to party to event, bumping into Emily Weiss of Into the Gloss, Leandra Medine of  Man Repeller, DJ Chelsea Leyland, friends at Opening Ceremony and Refinery 29, and a bunch of stylish ladies along the way.

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Seeing Clearly with DJ Chelsea Leyland

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Team Nasty at The Jane Hotel


Sophia with director Jauretsi Saizarbitoria

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Sophia in Nasty Gal’s Source Code Bodysuit at the CFDA/Vogue fashion fund event celebrating Jennifer Meyer, the Elder Statesman, and Tabitha Simmons at Milk Studios with Emily Weiss of Into the Gloss and Leandra Medine of Man Repeller.

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 Missing our palm trees… sigh. Goodnight, New York!

(Photos by Brandon Harman)

The Family > Behind The Scenes > Snow Day at NYFW!

Friday, February 8, 2013 Behind The Scenes: We’re Just Getting Started At NYFW!


How to start the madness known as New York Fashion Week? In red lips and a heavy scarf, of course! We followed Sophia and Nasty Gal crew as they bounced from the Wall Street Journal party welcoming their new editor in chief … to the Glamour  magazine “35 Under 35″ party celebrating their March issue (Sophia’s on their list!)… to the VFILES party at the Bow on Bowery where DJ May Kwok was decked out in our High Strung Skater Dress. Dancing was an order, and we didn’t miss a beat.










(photos by Brandon Harman)

The Family > Behind The Scenes > We’re Just Getting Started At NYFW!

Wednesday, February 6, 2013 Behind The Scenes: Meet Our New VP Of Design, Sarah!

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 Our new VP of Design, Sarah Wilkinson, has all kinds of tricks up her sleeve. She recently moved here from London to figure out what’s next for Nasty Gal’s label. Find out more about the styles she’s most excited about and the stuff every gal should have in her closet…

Want to tell us about the difference between LA style and London style?

There are many similarities, as fashion trends are becoming more global due to fashion blogs. For me, LA style is relaxed, yet effortlessly polished. The contemporary mood is complimented with a body-confident attitude. London style is more eclectic and layered with nostalgic references and an eccentric prowess seen as mismatched and quirky.

 What do you listen to while you design?

I love music. At the moment I’m listening to Minus the Bear, Walk the Moon, and Craft Spells. I listen to music that reminds me of growing up—The Cure and Cocteau Twins are constant favorites.

 How would your best friend describe your style?

She would say I have a “certain unique style” that is constantly changing. She laughed and looked in my wardrobe and said, “You have way too many clothes. Do you wear anything twice?” And I do like to repeat outfits.

 What was your dream job as a kid?

I wanted to be a fine artist, and then later, when I got a little older, a theater set designer. I’ve always been inspired by art, sculpture, and theater.

  What’re you envisioning in your designs for Nasty Gal?

Brilliant things. An evolution of fierce, ground-breaking style. An edit of the most desirable clothing imaginable.

Want to tell us about any upcoming trends?

I am working on Fall 2013, which is my ultimate season: deep rich tones of color, layered sweaters and outerwear, thigh high boots, leather/waxed finishes against transparencies.

What should every girl have in her closet?

An array of black dresses for every eventuality, and a selection of white tee shirts in every shape and size.A black leather jacket, every girl needs at least one. Matching sets of lingerie with French lace, but those stay folded in a drawer so they may not count!


The Family > Behind The Scenes > Meet Our New VP Of Design, Sarah!
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