Thursday, June 28, 2012 Sophia’s Corner: Sup, FORBES?
So…Forbes. When I was first contacted by Victoria, I was shocked — no business publication has yet told our story, while for years I’ve read Inc, Fast Company, Entrepreneur…all great magazines, but Forbes, man — it’s a gangster’s dream. It’s exciting and bewildering to think about how fast Nasty Gal has taken off. I’m so grateful to everyone who’s helped along the way, but equally as grateful to the naysayers. To someone like myself, hearing “no” on many occasions just means “be creative and NO becomes YES.” I think that’s the most exciting thing about what we’ve built — that if you say it, believe it, and move in your dreams’ general direction, it’s possible to do anything.
I look at the photos in the Forbes piece and think “do I look like a business lady?” and am terrified to know the answer. Yes, I’m a lady, and I do business. And I put on my Forbes face for this piece. But just like “NO” can mean “creative YES”, seeing myself in Forbes is an even greater reminder to KEEP IT WEIRD. After all, #nastygalsdoitbetter!
To read the entire piece, and learn about my brief stint as a Sandwich Artist, click here.
Sunday, May 20, 2012 Sophia’s Corner: How To: The 24-Hour Vacation
Think it’s impossible to skip town for 24 hours, crash at a hotel some Friday night and still make it home in time for your Sunday brunch? It’s not! I just pulled it off — tips below…
Friday, April 20, 2012 Sophia’s Corner: PARTY PICS!
First of all… a big thank you goes out to all of you girls and guys for joining our long-awaited relaunch party! Everyone looked awesome – so many babes all around. We literally had no idea how insanely huge this party would turn out, and I have to say it proves we do it better. Check out the party snaps from Mark Hunter / Cobrasnake for some serious style and attitude inspo!
Friday, April 6, 2012 Sophia’s Corner: Movin’ On Up
It’s been a long road since leaving eBay cold-turkey to launch the Nasty Gal website in 2008. At that time, I was the only employee and was still steaming, shipping, styling — you name it…everything. I designed the first version of the Nasty Gal website (the first and only website I’ve designed to date), as well as the first-ever Nasty Gal blog. See that face up in the right hand corner? That’s Dee. Dee modeled for me on eBay as a teenager, then grew up, went to fashion school, and is now here in LA working in our super-new, super-exciting Design Department. That’s right. Nasty Gal will be launching our very own collection later this year! But back to the blog. Don’t want to overshadow how exciting today’s launch of the new blog is.
Wednesday, April 4, 2012 Sophia’s Corner: The Bang Over
After two weeks solid of travel, I’d spent enough time in mirror-covered hotel rooms to drive myself insane. First day back and sorely jet-lagged, I dragged myself into Goodform to see the magical Rebecca to help me concoct a way to cover at least half of my face. Now it’s onto the never-ending debate: do we tuck our bangs into or out of sunglasses? Thoughts?