I Meant It + Graphic Designer Hunt!

So…we’re halfway into February and I’ve posted what, an entire three blogs this year? So much for New Year’s resolutions! I’m trying, I swear. Actually, I’m super excited to introduce soon a new personality on the blog who will be filling you in regularly with behind-the-scenes action, lusts and musts, previews, general musings, and more.


Several weeks back I met up with Annabel of Blushing Ambition for a quick lunch and snapped a few portraits on the street. I’m so excited to get back into shooting film! I guess shooting several days a week for the business burned me out, but since we now have an amazing staff photographer, I

Conjunction Junction, What’s Your Funktion?

Caged In Dress Stud Pocket Backless Tee Oxford Cutout Shirtdress Laced Leather Bondage Skirt Caged Silk Layer Dress Gotham Lantern Skirt Bladerunner Sequin Shoulder Dress Still swamped here, and proving to be the worst blogger ever. Sorry guys! I did want to post a preview of some of the utterly mind-blowing pieces from my new

Hey Ma, I’m On TV!

I can’t explain how surreal it was to see our vintage on The Today Show this morning. Many have asked, and yes — the top is vintage (meaning we have only one) and  is not available for purchase quite yet. We’ll have it in the store shortly, though, I promise. Click the image above to

Moving And Shaking

Just got the final word today that…we’re moving! Again, I know. We’ve been in our current Berkeley location for only 8 months and it’s now filled to the brim with vintage, desks, and ideas. Above is a photo of our much larger (and much quieter) new space in Emeryville. I’m looking forward to repainting that

I Know…

Okay, so I know the blog has been quiet lately–but can you really blame us? The studio has been a madhouse this past week with an insane amount of new (and vintage) pieces showing up by the boatload. Or truckload, whatever. I promise next week’s new arrivals will make all of this silence well worth

Saling Away…

Thanks to everyone who attended the sidewalk sale! We saw lots of denim, boots, and crazy 80s colored pieces on the stylish girls who made the trek out on Saturday. Wondering where the rest of those brownies went…hmm. Off to make another batch! xx Sophia

Black Magic

Vintage lynx fur jacket, Zara cardigan, Torn top, J Brand jeans, vintage Byzantine cross, vintage western bag, Jil Sander boots. Went dancing with my good friend Sage the other night and found out she too has a blog. Who doesn’t these days? She snapped a few photos, and I guess this is what I look

Sedation Station

Slightly embarrassed to admit I’ve been inspired by Rayanne Graff of MSCL. I never realized how miserable these kids were until lurking around on youtube for clips. I guess I was too young to know the difference when the show was in its prime…let’s see, what was I wearing Circa 1994? It would have to

Elle China!

Reading Elle China is exciting enough when it’s just for inspiration, but I was lucky enough to be interviewed in their September issue on newsstands now! I’ve pasted the interview in English below xx Sophia Please introduce yourself? Where do you live now? What do you do for living and for fun? I’m Sophia Amoruso.