MFW Diary: Beauty Edition

Future Perfect: April ’15 Horoscope

PFW Diary: Candice Lake

Girl Crush: Jessie Kahnweiler

21 Questions: Brittany Asch


Friday, February 12, 2010 Sophia’s Corner: I Meant It + Graphic Designer Hunt!


So…we’re halfway into February and I’ve posted what, an entire three blogs this year? So much for New Year’s resolutions! I’m trying, I swear. Actually, I’m super excited to introduce soon a new personality on the blog who will be filling you in regularly with behind-the-scenes action, lusts and musts, previews, general musings, and more. We’ll also be introducing you to members of our team — from Stacey, our amazing Stylist to Paul our mega-photographer. What began as a solo project is now a blossoming team of truly talented folks. And we’re growing!

In fact, we’re now looking to hire a Graphic Designer to work directly with me to create email blasts, website graphics, and more. If you’re located near Emeryville and have 2+ years designing for web, email for more info!

PS: The photo above is one I took of Nick, our amazing styling intern who finished his internship today–but not without a few tears being shed. We’ll miss you Nick!

(More soon I swear!)


The Family > Sophia’s Corner > I Meant It + Graphic Designer Hunt!

Monday, November 23, 2009 Sophia’s Corner: Snap!



Several weeks back I met up with Annabel of Blushing Ambition for a quick lunch and snapped a few portraits on the street. I’m so excited to get back into shooting film! I guess shooting several days a week for the business burned me out, but since we now have an amazing staff photographer, I feel like I can get back into doing it for myself. Isn’t she gorgeous?



Tuesday, November 17, 2009 Sophia’s Corner: Conjunction Junction, What’s Your Funktion?


Caged In Dress



Stud Pocket Backless Tee


Oxford Cutout Shirtdress


Laced Leather Bondage Skirt


Caged Silk Layer Dress


Gotham Lantern Skirt


Bladerunner Sequin Shoulder Dress

Still swamped here, and proving to be the worst blogger ever. Sorry guys! I did want to post a preview of some of the utterly mind-blowing pieces from my new favorite line, Funktional. Expect to see these pieces in the store tomorrow! Thank you also to everyone who’s been reading and commenting lately. So much inspiration!


The Family > Sophia’s Corner > Conjunction Junction, What’s Your Funktion?

Monday, November 9, 2009 Sophia’s Corner: Hey Ma, I’m On TV!


I can’t explain how surreal it was to see our vintage on The Today Show this morning. Many have asked, and yes — the top is vintage (meaning we have only one) and  is not available for purchase quite yet. We’ll have it in the store shortly, though, I promise. Click the image above to watch that colorblocking shine in all its vintage glory!



The Family > Sophia’s Corner > Hey Ma, I’m On TV!

Thursday, November 5, 2009 Sophia’s Corner: Moving And Shaking

nasty gal warehouse

Just got the final word today that…we’re moving! Again, I know. We’ve been in our current Berkeley location for only 8 months and it’s now filled to the brim with vintage, desks, and ideas. Above is a photo of our much larger (and much quieter) new space in Emeryville. I’m looking forward to repainting that pumpkin orange color a deep charcoal gray and putting fresh carpet down in what will be my very first office at any job, ever. Right now our offices are in a loft above a PIANO store, and I swear if I have to endure one more piano tuning or Für Elise on repeat, I’ll have a meltdown.



The Family > Sophia’s Corner > Moving And Shaking
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