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LOVE 13

Friday, March 28, 2014 Artsy Fartsy: Luca Mainini

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It’s impossible not to be mesmerized by Luca Mainini’s artwork. One look at his website, and you’ll understand why some of the biggest fashion industry players (think: Anna Dello Russo, Givenchy, and Moschino) have commissioned him to create one-of-kind collages. We just had to get a piece of the action (literally), so we asked him to create some hypnotic GIFs featuring our Nasty Gal Collection Spring 2014 and, of course, get to know the man behind the killer artwork.

Have you always been interested in collages?

I’ve always loved collages since I was a child. When I was eighteen, I published a couple of books. Those books were written as if they were collages—very cinematic. The most important thing for me is the image.

How did you initially get involved with the fashion industry?

My first encounter in the world of fashion was with Excelsior Milano in Italy. I created a video installation of my collages.

You’ve worked with huge names like Anna Dello Russo, Givenchy, Dolce & Gabbana and Moschino. How did these amazing collaborations come to be?

When something inspires me, there is no limit to my creativity. I could go on for hours about that. Fortunately, many brands have enjoyed my work.

Your Instagram name is @popvoyeur. Can you tell us where the name came from?

I’m a filmmaker who stays behind the scenes, so I enjoy watching and spying.

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Can you tell us about the process of creating the collages? Do you create them by hand or do you do everything in Photoshop?

They are totally handmade. I cut pieces of paper from fashion magazines, and then I create the collage on paper. Then, I use Photoshop to transform the collages into GIFs.

Do you have an idea of what you want the final collage to look like before you begin, or does it evolve as you work?

Every time I do a collage, I have no idea what the final result will be. Although, sometimes I get ideas and design on small pieces of paper.

What intrigues you about GIFs? Why is the moving image more powerful than a still one?

I’ve always loved the language of the GIF since the ’90s. I like to transform my static women into crazy fashion robots.

You frequently use common goods in imagery for your collages. Do you have a particular interest in commodities?

I have a few obsessions: lipstick, false eyelashes, nail polish, wigs, vintage telephones, lamps, velvet and gold.

What was your favorite runway show from the Fall 2014 season?

I’m in love with Fausto Puglisi. He’s great and wonderful! I loved Moschino by Jeremy Scott!

Are you more influenced by fashion or art of the past?

I love ’70s and ’80s Helmut Newton.

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Do you intend for your work to be viewed individually or all together?

I think my work is much more powerful when viewed all together. It’s like a crazy party!

Who are your favorite people to follow on Instagram?

Dolce & Gabbana.

Do you have any simple tips for someone looking to develop their collage-making skills?

Love what you do and work hard.

Culture Shock > Artsy Fartsy > Luca Mainini

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