Thursday, May 10, 2012 Top Tens: Things We Love Today
1. Lipstick in every color
Thursday, June 28, 2012 Sophia’s Corner: Sup, FORBES?
So…Forbes. When I was first contacted by Victoria, I was shocked — no business publication has yet told our story, while for years I’ve read Inc, Fast Company, Entrepreneur…all great magazines, but Forbes, man — it’s a gangster’s dream. It’s exciting and bewildering to think about how fast Nasty Gal has taken off. I’m so grateful to everyone who’s helped along the way, but equally as grateful to the naysayers. To someone like myself, hearing “no” on many occasions just means “be creative and NO becomes YES.” I think that’s the most exciting thing about what we’ve built — that if you say it, believe it, and move in your dreams’ general direction, it’s possible to do anything.
I look at the photos in the Forbes piece and think “do I look like a business lady?” and am terrified to know the answer. Yes, I’m a lady, and I do business. And I put on my Forbes face for this piece. But just like “NO” can mean “creative YES”, seeing myself in Forbes is an even greater reminder to KEEP IT WEIRD. After all, #nastygalsdoitbetter!
To read the entire piece, and learn about my brief stint as a Sandwich Artist, click here.
Wednesday, December 5, 2012 Guest Edit: DIY With Love Aesthetics – The Fast-Forward Clutch

DIY and cyber-minimalist rarely walk on the same side of the street, let alone share the road at all. This is what makes Ivania Carpio of Love Aesthetics a true standout: She’s not only the only one doing what she’s doing, she’s the best one at it anyway.
Her sensibility is clear and unwavering, weaving fantasy out of black-and white industrial starkness. For instance, her latest manicure—all-white with a stripe of metal, the latter provided from Christmas garland—or her new jewelry box—which was originally home to some chocolates.
She whipped up a special creation just for us: a shoulder bag/clutch made out of two VHS video cases.
Instructions:
For this project you’ll need to take a trip to a hardware store and your mom’s attic.
Materials:
-Two VHS video cases (I used frosted ones)
-A pair of tiny bolts and nuts
-Drill
-Copper parts used to attach pipes to a wall
-A strap from one of your other bags


Step One:
Start off by ripping the plastic from the video cases. (Now you can check that off your list of things you always wanted to do but weren’t allowed to when you were a kid.)


Step Two:
Drill two holes in the middle of the two cases with a small metal drill. Also decide where you want to place the straps and drill holes to attach the copper hardware.

Step Three:
Screw on all the hardware; attach the two videotape cases together with two bolts in the middle, and add the rose gold copper parts on the sides.

Step Four:
Add a bag strap with clasps or sew on your own.
Monday, August 27, 2012 Sophia’s Corner: The Future Is Now
Today marks the beginning of a new era at Nasty Gal. Until today, Nasty Gal has been a place that we’ve curated things that already existed. Now, for the first time, we’re creating things. For the past year, we’ve been searching for inspiration, sketching and ultimately designing our very first collection – Weird Science. Drawing on influences from the past and future, the collection pushes the boundaries of both and takes them to the next level. Think dresses hacked and fused with metal, moto jackets with unexpected twists, and an over-the-top shag jacket inspired by one of my favorite vintage finds. I hope you love it as much as we do.
xoxo,
Sophia







