MFW Diary: Beauty Edition

Future Perfect: April ’15 Horoscope

PFW Diary: Candice Lake

Girl Crush: Jessie Kahnweiler

21 Questions: Brittany Asch


Thursday, June 28, 2012 Sophia’s Corner: Sup, FORBES?

So…Forbes. When I was first contacted by Victoria, I was shocked — no business publication has yet told our story, while for years I’ve read Inc, Fast Company, Entrepreneur…all great magazines, but Forbes, man — it’s a gangster’s dream. It’s exciting and bewildering to think about how fast Nasty Gal has taken off. I’m so grateful to everyone who’s helped along the way, but equally as grateful to the naysayers. To someone like myself, hearing “no” on many occasions just means “be creative and NO becomes YES.” I think that’s the most exciting thing about what we’ve built — that if you say it, believe it, and move in your dreams’ general direction, it’s possible to do anything.

I look at the photos in the Forbes piece and think “do I look like a business lady?” and am terrified to know the answer. Yes, I’m a lady, and I do business. And I put on my Forbes face for this piece. But just like “NO” can mean “creative YES”, seeing myself in Forbes is an even greater reminder to KEEP IT WEIRD. After all, #nastygalsdoitbetter!

To read the entire piece, and learn about my brief stint as a Sandwich Artist, click here.

The Family > Sophia’s Corner > Sup, FORBES?

Monday, January 21, 2013 Lookbooks: Crazy Love

Wear your heart on your sleeve in sweet new stuff sure to give your crush a toothache. Shop our Crazy Love Gift Shop!


Tuesday, October 30, 2012 Model In The Morning: Meet Laura!

Beyond gorgeous, Laura Wood may be the nicest person of all time. No, really. Naturally we were thrilled when our newest Aussie dream girl gladly kicked off her heels to gossip about her biggest secrets and a guilty pleasure that we need to try immediately.

Astrological sign:


My friends call me…

Lou Lou

Not many people know…

I hate wearing shoes!

My guilty pleasure is…

Popcorn mixed with a Snickers bar. Trust me.

I’m completely obsessed with…


My perfect day…

Hanging out under blue skies on the beach

My dream job is…


My beauty secret weapon…

YSL concealer works miracles


Friday, April 20, 2012 Lessons From The Pros: Our Go-To Smoky Eye

If there’s one makeup trick that every girl should have in the bag, it’s the perfect smoky eye. It never fails to make us feel vampy, even when we’re just running to the grocery. Hey, you never know who you’ll bump into! We’re especially fond of this fresh take on the look, since it’s totally day-friendly but can easily be transformed into a more dramatic look for a night out. So here’s the secret to mastering our favorite smoky eye.

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Style > Lessons From The Pros > Our Go-To Smoky Eye

Monday, August 27, 2012 Sophia’s Corner: The Future Is Now

Today marks the beginning of a new era at Nasty Gal. Until today, Nasty Gal has been a place that we’ve curated things that already existed. Now, for the first time, we’re creating things. For the past year, we’ve been searching for inspiration, sketching and ultimately designing our very first collection – Weird Science. Drawing on influences from the past and future, the collection pushes the boundaries of both and takes them to the next level. Think dresses hacked and fused with metal, moto jackets with unexpected twists, and an over-the-top shag jacket inspired by one of my favorite vintage finds. I hope you love it as much as we do.


The Family > Sophia’s Corner > The Future Is Now
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