Uber x Nasty Gal

We’re partnering with Uber on a nation-wide contest to win a round trip to L.A., two nights stay in a hotel, a $500 shopping spree at the Nasty Gal Santa Monica store, and a styling session with Sophia herself! Uber will be providing four rides up $150 for the winner. Enter the contest by using the


Made In Hell-A Mix

In celebration of the very first day of spring (and Friday!), we had our good friends (and lovers of everything California’s about) at Made In Hell-A put together a mix that’s perfect for sunny day cruising in the car, lounging on the beach, and backyard parties. Grab a fruity cocktail, some shades, and just press


Tropical Punch

Things are heating up, which means we’ve got fruity cocktails, white sandy beaches, and crystal blue water on the mind. Get into a sunny state of mind with bright bikinis, tropical floral prints, and novelty sunglasses. SHOP TROPICAL PUNCH


PFW Diary: Beauty Edition

Nasty Gal’s resident hair genius, Rachel Brady just returned home to L.A. after a whirlwind month of backstage fashion month madness. Check out the last of the lust-worthy hairstyles she created in Paris for Dior, Pascal Millet, Carven, and Haider Ackermann!


PFW Diary: Candice Lake

Candice Lake does Paris Fashion Week! The gorgeous it-girl photographer snapped the nowest Spring looks on the street, while hopping from show to show. Get major fashion inspiration from all the key trends—including spring florals, norm-core and embellished styles—off the catwalk, modeled by this season’s biggest bloggers, off-duty models and style-savvy editors.


Brittany Asch

We're obsessed with Brittany Asch's insanely beautiful and original floral creations. Check out her answers to our burning 21 questions and find out everything you need to know about this inspiring gal's flower powers!

March ’15 Horoscope

SF-based astrologer Jessica Lanyadoo looks into her crystal ball to forecast your fashion future—so you’ll be all fabulous, with no faux-pas. Be at the top of your game this month and discover your sign’s essential power piece (because you can handle almost anything that comes your way when you’re wearing the right outfit), emoji, ballad, and more.