Ingrid Kesa Invites Us Into Seala’s World



Seala Loko is one of those girls you can’t help but be drawn towards. She answers the door wearing gold Comme des Garçons ballet flats borrowed from her housemate, a t-shirt, Marle tracksuit shorts, and a big, bright smile. Effortless, fresh-faced and magnetizing, it’s no surprise that Seala’s become something of an internet icon, with her Tumblr ask box constantly being flooded with questions about her personal style. When she painted boobs onto an old t-shirt and shared a photo on Instagram, people even asked where they could buy such an item.

A hippie at heart, Seala had all the comforts of a coastal upbringing in Byron Bay before moving to Melbourne a few years ago to study acting and undertake other creative endeavors, including modeling for local designer store Pet Shop Girls.

Although we previously only knew Seala from her online presence, in no time we were drinking tea, sitting on her bedroom floor, talking about boys, and playing dress up: she’s just that kind of girl.

Valerie Yum



The first time I laid eyes on Valerie Yum was in the sweaty back room of an infamous, now sorely missed Sydney party called Gay Bash. If memory serves me correctly she was being photographed climbing across a black leather couch on all fours, throwing her long hair back over her head, wearing an American flag leotard and no pants. There is a photo of this somewhere on the internet, but in the interest of preserving our friendship I’ll leave it up to your imagination. Not much has changed since then, although both of us have sensible bobs and Val’s gone from occasional DJ sets at underground gay parties to being the first person you call when you’re putting on a fashion event in Sydney. Here’s how she did it:

Shoe Cult On The Alice McCall Runway

Alice McCall 042

As you know, we’ve been going super hard at Australian Fashion Week, but yesterday we had the ultimate Nasty Gal x Aussie moment at the Alice McCall Spring/Summer 2015 show. In a dreamy industrial space, Alice’s celestial sweetheart rompers, digitally-printed sweaters, and crystal-pleated shorts were paired with our nude Shoe Cult Astaire Sandals for a minimal-yet-crisp silhouette that we’re super stoked to try out next season. Take a peek of some our favorite looks from the runway below!

Shoe Cult At NYFW


Now that our Instagram feeds are filled with blurry runway shots, numerous outfit selfies, and backstage beauty pics, it can only mean one thing: it’s New York Fashion Week! We’re especially stoked for this season because Nasty Gal made an appearance at Zana Bayne’s fall 2014 show. The fashion-blogger-turned-leather-accessories-designer created some killer all-black pieces (think: bondage-y harnesses, fringe tassel skirts, and cone bra bustiers) complete with—drum roll—our Shoe Cult Veiled Mesh Pump. Check out some shots of our stilettos in action below.

Meet The Cult: Olivia Bee


Apparently it is possible to be downright adorable and totally badass at the exact same time—just look at our latest NYC Shoe Cult disciple Olivia Bee. At 19, the Portland-born photographer has already shot campaigns for Hermes, Nike, and Converse, and her work has appeared in the New York Times, Vice, and Numero, just to name a few. Olivia has been snapping photographs since she was 11, so we asked her to pick out her five favorite shots so far and share them with us right here on the blog!

(Shoe Cult photos by Cara Stricker)