Tuesday, March 13, 2012 Newsflash: Ch-Ch-Ch-Changes
As you may have noticed, things look a little different around here. Today marks an exciting day in Nasty Gal’s history: we’ve unleashed a new logo upon the interwebs.
After weeks of meetings discussing concepts, kerning characters, and refining serifs, we threw in the towel. To quote Dirty Dancing, “nobody puts Baby in the corner” — this is true also for our growing company. There is no way to sum up the spirit of our brand in a rigid, manufactured logo. I’d always loved this scribble that our Art Director, Sarah, had made on a note card in her first few weeks of work at Nasty Gal. So I thought: “why not use that?”
Wednesday, October 7, 2009 Sophia’s Corner: Black Magic
Vintage lynx fur jacket, Zara cardigan, Torn top, J Brand jeans, vintage Byzantine cross, vintage western bag, Jil Sander boots.
Went dancing with my good friend Sage the other night and found out she too has a blog. Who doesn’t these days? She snapped a few photos, and I guess this is what I look like when beer and champagne mix. Scary! I spent most of the night begging her to start posting photos of herself, since she is a serious contender for the “Most Stylish Friend” award. I am obsessed with that vintage Lynx (may be Coyote?) fur jacket at the moment.
xx
Sophia
Monday, September 14, 2009 Sophia’s Corner: New York, New York, Big City Of…
Back in the sky, flying home after several long days of shows, meetings, hubbub and general ruckus. Was happy to encounter Helen, Camille, Connie, Susie, Zana, Elissa, Shae, Lulu, and so many others during my stay. The photo above is outside of the tents, after a day of being windblown and having my umbrella destroyed by unearthly winds. Thanks to Shae for snapping this, be sure to check out her blog for more NY street style pics!
xx
Sophia
Monday, August 31, 2009 Sophia’s Corner: Vegas Or Bust!
Spent the day pounding the pavement (or carpet, whatever) for sweet stuff to fill the store with. Among my favorites were a strong-shouldered velvet blazer I’m dying to wear, a studded lapel biker jacket for under $100, and Jeffrey Campbell shoes of course! The first photo is with Ty of JC shoes, who helps us keep those amazing styles coming and helps me pick out each season’s winners. Took a moment to rest outside and snapped a few photos with Renee. I’m wearing my favorite new top by Natalie Encarnita, which will be hitting the store this week!
xx
Sophia
Monday, August 17, 2009 Sophia’s Corner: Nasty Gal’s Secret Vintage Sources
*Thanks so much to Geri Hirsch of BecauseImAddicted.net, my hands-down favorite blogger and Angeleno extraordinaire for including me in her weeklong domination/guest blogging for LuckyMag.com. Be sure to check back throughout the week to see what she’s up to!
Finding great vintage pieces can be a frustrating and time-consuming task, even for the most talented stylists and addicted shopaholics. A perfectly fitted sequined blazer, a Dior gown, or even worn-in cut-off Levi’s are much easier to come by if you know where to look. Thanks to Rachel Zoe, Decades and Decades Two are world renowned, and most Angelinos are aware of the gems found at the Fairfax Trading Post. But, what about the rest of LA’s vintage secrets? Secondhand guru Sophia Amoruso, founder of my favorite online vintage boutique ShopNastyGal.com, to bring you her top 5 vintage haunts.
Sophia, who is based in Berkeley, CA, takes monthly trips to LA, searching high and low for one-of-a-kind finds to sell on her site, which regularly caters to a roster of trendsetting celebrity customers such as Harley Viera Newton. Trust me when I tell you that Sophia does not reveal her vintage-digging secrets easily, so take notes!
1. CERRE
1647 North Las Palmas Avenue
Los Angeles, CA 90028
“Cerre has one of the most tightly curated selections of vintage I’ve ever seen. They specialize in their own line of handmade suede bags and jewelry, but the vintage is what I swoon over. The entire space is made of reclaimed wood and metal, and has a very organic atmosphere.”
2. The Rose Bowl
1001 Rose Bowl Dr
Pasadena, CA 91103-2813
“Not a secret, but a great source for vintage in general. Tons of wholesalers and small boutiques set up shop every second Sunday of the month with every type of vintage imaginable. A great spot for people watching too!”
3. Lemon Frog Shop
1202-B N Alvarado St
Los Angeles, CA 90026
(213) 413-2143
“Probably the closest in selection to my boutique, Lemon Frog Shop is a newish shop in Echo Park packed from ceiling to floor with fabulous clothing, shoes, boots, and jewelry. The owner has an impeccable eye and there is most absolutely something for everyone.”
4. Jet Rag
“Jet Rag is massive, but it’s their outdoor $1 sale on Sundays that keeps me coming back. There’s nothing I love more than digging through heaps of vintage!”
5. Replay Vintage
4010 Santa Monica Blvd
Los Angeles, CA 90029
“Albert has some of the best vintage boots and shoes around. Where he finds them I have no idea. Their vintage eyewear selection is also unparalleled.”