MFW Diary: Beauty Edition

Future Perfect: April ’15 Horoscope

PFW Diary: Candice Lake

Girl Crush: Jessie Kahnweiler

21 Questions: Brittany Asch


Thursday, December 27, 2012 Sophia’s Corner: Flashback—2012′s Wild Ride


Happy Holidays! Nasty Gal has really “grown up” over the past year—a challenging and truly wild ride. Without your support, we couldn’t have accomplished all that we have in 2012. And what might that be, you ask? Let’s take a scroll back (er, down) in time together…


We Hired More Than 100 People!

We hired more than 100 designers, stylists, photographers, buyers, technologists, cool kids and fancy executives this year. And we’re all behaving ourselves, getting shit done and having a blast together while we’re at it. Pictured above is our entire Los Angeles headquarters team. And that’s not even the half of it…


What’s More:

We launched a for-real collection! Everything we make is designed in our Los Angeles offices with love and laughter. We’ve only just begun, so get ready for even more amazing collections coming your way in 2013.


We also launched SUPER NASTY, our biannual magazine dedicated to fashion, art, photography and culture. We’re hangin’ with you on your nightstands and next to the toilet. What? It’s OK to be intimate.



Elle magazine’s Maggie Bullock wrote a fantastic piece on the brand, featuring images from our lookbooks earlier this year with models Hyoni Kang and Hannah Holman.

Founder Sophia Amoruso (that’s me) was featured on the cover of Entrepreneur magazine’s January 2013 issue. I know, it doesn’t count as “this year” but it’s on newsstands now, so close enough, right?


We Moved Eastward

We relocated our fulfillment operations into 500,000 square feet of space in Louisville, Kentucky. It’s a huge, open expanse waiting to be filled with wild dreams and even wilder clothes. Being centrally located in Kentucky means that we can get you your cute shit faster no matter where you are in the US!

XOXO Sophia

The Family > Sophia’s Corner > Flashback—2012′s Wild Ride


Leave a comment

  1. Shana

    in the first picture of sophia in the post, where are the clothes from????? especially the dress and shoes! :)

    December 28, 2012 at 7:58 pm

  2. Rafael

    Just wanted to let Sophia know that I think she is a “Pure Grace”story.
    Sophia: I love the simplicity and yet profoundness of your life-story so far. Never underestimate your inner voice cause you seem to have a beautiful connection with the Higher Ground(Could get more specific but wont). Im inspired by you because you have dared to believe in the intangible; really, you have operated in faith and I rejoice in your success. Keep on keeping on, there are no limits!!!!

    March 26, 2013 at 10:25 pm