If you peeped our 15-second Shoe Cult teaser, you got just a tiny peek into the mind of web designer/illustrator/motion graphics artist/jack-of-all-internet-trades Tara Sinn. The NYC-based artist (known for her trippy, super-saturated artwork) chatted with us about her obsession with the internet, her favorite GIF of the moment, and all the awesome projects she’s working on next.
Full name, age, job:
Tara Sinn, 38, artist/web weaver.
Three Emojis to describe yourself:
Where do you live in NYC, and what do you love about it?
I grew up in Northern California, and I live in the Financial District in an old loft building that used to be a sail-making factory. I love it down here because at night—after the Wall Street crowds are gone—it gets eerily quiet and desolate.
Tell us about your art! How would you describe your work?
I make videos, websites, prints, zines, and whatever else I can squeeze out of my computer. My work is probably best described as funny/cute/weird/gross.
How did you get into motion graphics?
I really loved the band Blues Control and asked if I could make a music video for them. They graciously said yes, and since then I’ve directed a handful of videos for them, and I also made the visuals that were projected on stage for their last two tours, which was super fun.
Who or what inspires you?
’80s music videos, infomercials, and Google image search.
Why do you pull so much inspiration from the internet? Why is it important to you?
I love the internet because there’s no end to it. It’s like an infinite black hole.
Tell us about the Shoe Cult video you created! What was the inspiration there? What was the process for creating the artwork for the teaser?
It was pretty much a collaborative process with Alexa Karolinski, who directed the video. We brainstormed a bunch of ideas and talked about the colors and textures which were pulled from the shoes. I used a lot of warping effects and chromatic light echoes and sent a bunch of clips to Alexa who put it all together. Nasty Gal was really enthusiastic about everything which made it an extra fun project to work on, and I love what Alexa did with my graphics.
Tell us about a recent project you worked that you’re really proud of.
I recently did a window installation of huge candy-colored blobs of goo for a flowers and candy themed show curated by Jesse Pearson at the Agnes B. storefront gallery in Soho. I was biting my nails the whole time I worked on it, but in the end it was amazing to see something I made on my computer existing in real space.
What are you working on now?
I’m making some art for the next issue of Apology magazine, building an app for my website Cat Bounce with photographer Aileen Son, and I’m working on a line of scented hydrating mists designed to soothe the symptoms of computer vision syndrome.
How would you describe your personal style?
How does art influence your personal style?
I guess whatever I’m interested in usually seeps into my personal style. Right now I’m into teddy bears and tie-dye.
Any advice for aspiring artists?
Keep it weird, work hard, and have fun!
What do you do when you’re not making art?
I have a hermit crab named Little Debbie, and I like to make gourmet meals for her and post photos of them on my Instagram. I’m pretty addicted to really bad reality TV shows.
Finally, your favorite GIF at the moment.
I found this GIF doing a Google image search for “cat eyes,” and I can’t get enough of it: