Swim season is upon us. Whether you choose to soak up rays playing poolside or horizontally sipping on a frozen marg (it’s a skill), you’ll want new swimwear to be seen in. Our buyers have given us the 411 on swimwear trends for 2024 so that you, yes you, can sun worship in style. From the most Instagrammable sets to new season textures and prints, we’ve got it covered. Let’s dive in.
Crochet Cover-Ups
To kick off: familiar swimwear trend we see time and time again: Crochet. Formed by interlocking loops of yarn, this summer essential is a strong base for any beach outfit. Lightweight and breathable, crochet lets you tease a little skin by layering directly over your swimwear or can be worn with a little more modesty by pairing a slip underneath. The gaps in crochet can vary by size, meaning you can find the style you’re most comfortable in. For 2024, we’re seeing crochet integrated into stellar beach pants, flowing dresses, and two piece sets.
Updated Textures
This year, it’s all about textures. From sparkling glitter (it’s not scratchy, we promise), to shining metallics, to soft velvets, we’re all about unexpected textures by the poolside. Catch the light and demand attention with a textured bikini that fills you with confidence and attracts compliments all vacation long.
Ruffle Bikinis
Ruffle some feathers. Feel confident in a bikini with ruffle and ruched detailing, perfect for adding a relaxed, feminine touch to your poolside looks. Style simply with a pair of jean shorts or a sarong and sandals for a look that will take you seamlessly from the pool to the pool bar.
Trending: Shells and Bows
Some designs we are focusing on this year include the use of bows to add feminine charm, or shells for a nautical vibe perfect for dipping your toes in at the beach. Gone are the days of boring, plain bikinis. Inject some fun and personality into your vacation closet with fun patterns and features that say “I’m here to party”.
Need shoes to complete your poolside look? Check out our guide to the best summer sandals for this year.
