Brittany Asch


We’re obsessed with Brittany Asch’s insanely beautiful and original floral creations. Check out her answers to our burning 21 questions and find out everything you need to know about this inspiring gal’s flower powers!

With her company BRRCH, lucky Asch gets to work with flowers every day for a living. Whether it’s for renowned museums (Madonna loved the arrangements Asch made for the Wall Street Journal Innovator Awards at MOMA), album covers (lead singer Nini Fabi of HAERTS cradles her bouquet on the cover of their self-titled LP), magazines (BRRCH often graces the pages of Vogue), or in the hands of supermodels (Karlie Kloss posed with a an armful of Asch’s flowers for her feature on The Coveteur), chances are you’ve happened upon the New York-based “avant garde” florist’s beautiful work somehow. “I love working with flowers,” says Asch. “I’m obsessed with them and totally fascinated by nature and I love that there’s an immediate sense of accomplishment and expression in creating an arrangement—they’re a universal symbol of beauty.” Read on to learn more about the woman behind all the high fashion flora.


What gets you up in the morning? 

My alarm and my dog. But also my raging ambition to live a life I’m pleased with. My future. 

What’s your personal life philosophy? 

I have so many, but mostly to create a life that feels like a dream and don’t take anything for granted.

Your greatest virtue? 

I asked my friend Claudia and she said my kind heart. So there you have it.

Your biggest vice? 

I’m a lush. 

Do you have a party trick? 

Lately, it’s impromptu tarot readings. 

How would you describe your style? 

I wear mostly boots, jeans, men’s tops, and lipstick because it’s practical. But I feel like Penelope Cruz, so that’s what really counts, right?  

What would constitute a perfect day for you? 

Ooh, I wake up to the sun, no alarm. I step outside, it’s warm and I’m in a rose garden and off in the near distance is a beach that my dog is playing on and she has somehow miraculously birthed puppies that are all running around with her. A beautiful person I’m in love with has made a delicious breakfast, I get a long massage (because it’s the perfect day), and then I get to play with flowers, host a dinner with my friends and dance and swim in bioluminescent, non-shark infested waters. I’m going to try to figure out how to make this my life minus the dog birthing puppies because she’s fixed. Oh, and there’s a rainbow above us at dinner. 

Knowing what you know today, what advice would you give your younger self?

You feel out of place because you are—and that’s a good thing. It will work to your advantage just keep living and loving as you do and you’ll find your people. Read the books you were assigned to read in class and take AP French instead of that bizarro world languages class where you learned how to make sushi. Also, don’t stop playing drums in High School.


What would your very last meal entail? 

My Grandma Denise’s baked macaroni and cheese, my other Grandma Rose’s eggplant parmesan, and then latkes with applesauce and potato and cheddar pierogies with sour cream and caramelized onions, Lots of bread and soft cheese and alka seltzer. I come from Italians and Eastern Europeans so these are my comfort foods.

Name three people—dead or alive, real or fictional—that you’d like to invite to dinner.

Bill Murray, Yoda, and Björk…but my mind is already straying to three others. There are endless combinations of super here.

If you were a song, which one would you be? 

In spirit I am “I Want You Back” by the The Jackson 5, because it’s fun and I like fun. Lyrically, probably something about flowers and rainbows. What song is that?  

If a movie were made about you, who would play you?  

Natalie Portman? I’ve been told we share similar mannerisms. She would have to eat meat, though, because I love cheeseburgers. There would be at least three scenes with cheeseburgers.

Turn ons? 

Makes me laugh, ambitious, regard for others, good with animals, intelligent, and artistically inclined. 

Turn offs? 

Assholes, no backbone, uptight, those who take everything too seriously, lack of tact, ignorance. 

Your spirit animal? 

When I took a quiz online, it told me I was a bear.  


Your favorite flower? 

If a black heirloom garden rose existed, it would hands down be that. But it doesn’t, so a regular heirloom garden rose, a black iris, or water lily. I know favorite means one, but let’s just ignore that.

Tell us a secret. 

I have to do my laundry.

Your favorite quote? 

Right now? 

“A writer or any artist can’t expect to be embraced by the people. I’ve done records where it seemed like no one listened to them. You write poetry books that maybe 50 people read. And you just keep doing your work because you have to, because it’s your calling. But it’s beautiful to be embraced by the people. Some people have said to me, “Well, don’t you think that kind of success spoils one as an artist? If you’re a punk rocker, you don’t want to have a hit record…” And I say to them, “Fuck you!” One does their work for the people. And the more people you can touch, the more wonderful it is. You don’t do your work and say, “I only want the cool people to read it.” You want everyone to be transported, or hopefully inspired by it. When I was really young, William Burroughs told me, “Build a good name. Keep your name clean. Don’t make compromises. Don’t worry about making a bunch of money or being successful. Be concerned with doing good work. And make the right choices and protect your work. And if you can build a good name, eventually that name will be its own currency.” – Patti Smith

What is your current state of mind? 

Grateful and now craving that last meal I described and a cheeseburger.

Your most embarrassing moment?

Let’s just say I’m really good at first impressions…

Your proudest moment? 

That moment when you realize your dreams have become your reality. I had that realization when I was published in Vogue. It all felt very real and surreal at the same time. That’s the feeling I try to maintain, a magical reality.


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